According to the general rule of Article 7(1) of the Berne Convention, as amended by the TRIPS Agreement, the term of protection is the life of the author and 50 years after his death. Paragraphs 2 to 4 of this article expressly allow shorter durations in certain cases. These provisions are supplemented by Article 12 of the TRIPS Agreement, which provides that the term of protection of a work that is not a photographic work or an applied work of art is calculated on a basis other than the life of a natural person, that period is at least 50 years from the end of the calendar year of the authorized publication or, if such an authorized publication is not published within 50 years from the date of establishment of the Plant, 50 years after the end of the calendar year of manufacture. U.S. design patents are valid for fifteen years from the date of grant if granted from the 13th. May 2015 (fourteen years if submitted before May 13, 2015) and cover the decorative aspects of everyday objects. Subject matter that has no use beyond the information conveyed by its appearance or the information it conveys may be protected by copyright – a form of intellectual property of much longer duration that exists once an eligible work is created. In some circumstances, trade dress rights may also be acquired, but the protection of trade dress is similar to trademark rights and requires that the design have a source meaning or a "secondary meaning". It is only useful to avoid false references; Protection of the commercial presentation. In addition to the basic intellectual property standards created by the TRIPS Agreement, many countries have engaged in bilateral agreements aimed at introducing a higher standard of protection. This set of standards, known as TRIPS+ or TRIPS-Plus, can take many forms.  The general objectives of these agreements are as follows: Article 24 contains a number of exceptions to the protection of geographical indications. These derogations are particularly important for the additional protection of geographical indications for wines and spirit drinks.
For example, Members are not required to protect a geographical indication if it has become a generic term for the description of the product concerned (paragraph 6). Measures implementing these provisions shall not affect earlier trade mark rights acquired in good faith (paragraph 5). In certain circumstances, the continued use of a geographical indication for wines or spirit drinks may be permitted to the extent and in the manner in which it was previously permitted (paragraph 4). .