An example of a successful exclusivity agreement is one of the best-selling electronic products in the world: Apple`s iPhone. When Apple launched the iPhone in 2007, it entered into an exclusive partnership with AT-T to sell the phone. It took two years of negotiations on this agreement. Prior to 2007, mobile operators were extremely cautious with the software on mobile phones and had to be able to control the software to maintain a relationship with their customers. A de jure exclusive supply agreement is a direct restriction for the buyer/distributor/supplier to procure/purchase goods from a competing supplier or a competing source. When drawing up an exclusivity clause, the client should focus on the following: the imposition of exclusive agreements by a dominant undertaking may in itself constitute an offence under Section 4 of the Act, in violation of Article 4, paragraph 2) (a) (a) (a) (ii) and Section 4 (2) (c) of the Law, provided that exclusivity is not objectively justified. There is therefore no obligation to demonstrate anti-competitive effects. By decision of 19 October 2020, the Hungarian Competition Authority (GVH) fined HUF 75 million (approximately EUR 250,000) to beer producer Heineken for breaching its reporting obligations as part of its obligation to reduce the amount of beer sold under exclusive contracts. (...) Potential drawbacks of an exclusivity clause include the fact that exclusive delivery contracts prevent one supplier from selling inputs to another buyer. If a buyer is in a monopoly position and obtains exclusive delivery contracts, so that a new entrant may not be able to obtain the inputs he or she needs to compete with the monopoly, the contracts may be considered an exclusionary tactic in violation of Section 2 of the Sherman Act.
For example, the FTC prevented a major drug manufacturer from imposing 10-year exclusive supply contracts for an essential component of its drugs, for which suppliers would have received a percentage of the drug`s profits. The FTC found that the drug manufacturer was using exclusive supply agreements to keep other pharmaceutical manufacturers out of the market by controlling access to the essential ingredient. The drug manufacturer was then able to increase the price of its drug by more than 3000%. The use of an exclusivity clause in an enterprise contract can weigh financially on the signatory. If there is a greater likely that would be directly contrary to the clause, the signatory will not be able to benefit from the compensation and other benefits that might result from that possibility. If you are worried about losing better chances, it is often best not to sign a contract with an exclusivity clause or negotiate the terms so that you have more flexibility. In the past, exclusive agreements were sometimes problematic in so-called "zero-hours" contracts. A zero-hour contract does not require the employer to provide a specified number of hours of work to a worker and does not require the employee to accept a job offered. An exclusivity clause in a zero-hour contract could lead a worker to miss out on low-income opportunities in other companies, even if no work is available by the original employer.