We just had a T-Shirt design contest. Graphic designers were asked to put drilling software in perspective of the design.
Nowadays, drilling engineering software is an indispensable tool for drilling engineers. Directional and extended reach drilling and HTHP wells challenge us with more and more technical difficulties. Software is one of the solutions to these problems. However, because of its abstract nature, it is not easy to illustrate drilling software in a T-shirt design. At least, it is difficult to have a good design without using abused images of drilling rigs and computers.
One of the submissions is a pair of glasses as shown below.
As soon as we saw it, we liked it. It has a subtle message: our drilling software allows engineers to see the downhole condition, which is invisible to normal eyes.
Oil and gas well is created by drilling a hole of 5 to 50 inches in diameter into the earth with a drilling rig that rotates a drill string with a bit attached. During drilling process, engineers and drillers heavily rely on the limited information on the rig floor to determine the downhole condition, because they cannot see the subsurface.
Typically, only one tenth of iceberg is above water. Majority of iceberg is below water, making it difficult to determine its shape and size. Similar situation exists on the rig floor. Drilling engineers only have handful observations such as hookload, surface torque, pump pressure, ROP, RPM, etc. They can neither see what happens to drill string or formation nor accurately measure the buckling of the pipe. It is like a situation that we walk cross a muddy river: we cannot see the river bed, but our feet do their best sensing the water, mud and rock and send a message to our brains. Drilling operation is a dialog between drillers and formation in the dark. Drilling software turns on light to let engineers see the invisible.