Attributes of Drilling Software

Socrates once said: “The unexamined life is not worth living.” Socrates believed that the whole purpose of human life was about personal and spiritual growth. We are unable to grow toward greater understanding of our true nature unless we take the time to examine and reflect upon our life.

A company is like a living human being, who goes through various growing stages, from infant, childhood, adolescence to adulthood. Last week, 4 of our marketing people sat down and had a discussion on the core values that a drilling software company like us should have.

We agreed not to copy any of the phrases from the internet on company values. Many of these are well written, but they may not suit our particular needs. We want to look inward to see what we are cherishing and to identify the attributes that are missing in order to become a top provider of drilling software.

Each one of us listed 6 values and then we combined those 24 values until we narrowed it down to the final 6 core values for our company. Here is our thought process.

Core Values Thought Process

Core Values Thought Process

The selection process was simple and fun. As soon as we wrote down the final 6, we all agreed that these values should be the ones posted on our break room wall.

We did not use big words like “excellence”, because for instance, if our team members are honest, have great attitudes and take responsibilities, we will have excellent products and services. If we are passionate by default, we are diligent.

Our drilling software is “us” in digital formats. We put our knowledge into the software’s DNA. The more professional we become, the better product we produce. In other words, these 6 values are the attributes of our software in the eyes of our users.

As a team, we strive to be balanced between work and life. Our products are the results of the balance between technical brilliance and aesthetic designs.

Our graphic guru is designing the poster now. Once it is done and hung on the wall, I will post it on the blog. You will see it as soon as we see it.

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